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HiTrend Technology (Shanghai) Co., Ltd (hereinafter referred to as “HiTrend” or “the Company”), incorporated in May 2005, is a high-technology company that designs, develops and markets integrated circuit products, including smart energy metering chips, micro control unit (MCU) and power line communication chips. It provides related technical consultation and service for the customers (manufacturers, brand owners and distributors). HiTrend's headquarter is based in Zhangjiang Hi-tech Park, Shanghai.

HiTrend's core team from the both sides of the Taiwan Straits has accumulated more than 10 years experience in IC design since its establishment, and focused on microelectronic chip technology and the application of Smart Meter related products. With its advanced technology and experience in R&D, HiTrend has successfully launched a series of international-standard product solutions, which are high-performance, high-quality, mature and stable. The solutions covered from single-phase, three-phase energy metering, MCU and power line communication, which are very popular in market, and bring us a leading position in domestic market.

HiTrend has kept a rapid growth since its establishment. Further, the Company always adheres to technology innovation and treats talents as the most important cornerstone. With continuous efforts in technology and market, and efficient integration of our superior resources, HiTrend has committed to raise its leading position in China, further all over the world, in the fields of chips for Smart Grid terminal devices and other industrial application chips.